I have also annotated my ancillary texts on Flickr to explain the ways in which I have used and challenged generic conventions of such products. Click the images to see the annotations >>
Saturday, 12 March 2011
How effective is the combination of your main product and ancillary texts?
I have created a video which explains why I believe my advertising campaign would be successful in promoting "The Spare Room".
I have also annotated my ancillary texts on Flickr to explain the ways in which I have used and challenged generic conventions of such products. Click the images to see the annotations >>
I have also annotated my ancillary texts on Flickr to explain the ways in which I have used and challenged generic conventions of such products. Click the images to see the annotations >>
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Your video explanation is excellence although you talk about making the campaign coherent by using the same colour across all three products. Of course you would have no control over the colour scheme used on the magazine cover except through providing publicity shots which may or may not get used - indeed it is unlikely they would be used on the cover because the magazine publishers would be keen to create their own look and reinforce the brand identity of the magazine. Apart from this points you make some really fine observations and demonstrate clearly your knowledge of institutional issues as well as the thought processes behind creating a coherent advertising message for your film across both the trailer and the poster.
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